Unit - Channel

Action sport builds its foundations upon art. The definition of a particular discipline is the visual flair and descriptiveness that a rider creates through his own particular style. However, in creating that style there is a point where it peaks, where progression flatlines. UNIT, by definition, is a brand that sculpts art from progress. UNIT was born from the love of riding and art, and the idea that two vastly different interests could not only co-exist but feed and grow from each other. The concept was created on a whim; with its now iconic symbol based upon the moment of ignition within the centre of a spark plug. From a sketch to a screen print, scraped together on the back of a minimal investment, UNIT's unique offering and message saw it grow organically. It started at local BMX and MX haunts before expanding outwards to where it now stands, a globally-recognised brand. UNIT. You Can't Stop Us. www.unit.com