How Silicon Valley Can Do Well By Doing Good | Keen On...IfOnly

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Traina's freshly minted startup, IfOnly, is an online platform for the sale of once-in-a-lifetime experiences offered by celebrities. But while IfOnly is a for-profit company, its goal is to enable celebrities to distribute most of the revenue from sales to their charity of choice. IfOnly, Traina thus says, is "the Uber for doing well by doing good." Andrew Keen talks to Trevor Traina, whose company IfOnly offers once-in-a-lifetime experiences that benefit charities.
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