WTF Is The Future Of Business? | Keen On... Brian Solis

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In his lavishly illustrated new book (itself a memorable media experience), What's The Future of Business (WTF): Changing the Way Businesses Create Experiences, Solis reminds us that all new technology businesses must be experiential. Rather than Facebook, Solis says, the future is businesses like Uber which not only solve a problem but also provide a memorable experience. Andrew Keen talks with Author of "What's the Future of Business"
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