The ‘Give to Get’ Philosophy | Jacky Fitt | TEDxPocklingtonED

In order to receive, we must first give. Jacky’s talk takes this simple concept and develops it, showing how we can build trust, engage in the creative process and ‘give and get’ with people and in business.
Jacky Fitt is an award-winning author, editor and co-director/Strategic Copywriter for creative agency the Big Ideas Collective. She has worked with such leading figures as Terence Davies, Paul Greengrass and David Puttnam. Jacky’s five-star rated “How to Get inside Someone’s Mind and Stay There”, won the 2015 Small Business Book Community Choice Award in marketing. Jacky is co-owner of the Principles of Profit, a leading business development programme and co-director of the publishing imprint the Big Ideas Library. She is also an Institute of Leadership and Management endorsed trainer.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at