How To Be Selfish

We are used to thinking very badly of selfishness. But knowing how – at points – to put ourselves first can be the precondition for our later generosity and true helpfulness to others. Being selfish has a role to play in later selflessness. If you like our films, take a look at our shop (we ship worldwide):
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FURTHER READING
“We’re highly attuned to the notion that being selfish is one of the worst character traits we might possess, a way of behaving associated with greed, entitlement and cruelty. And yet some of the reason we fail to have the lives we should springs from an excess of the very opposite trait: from an overweaning modesty, an over-hasty deference to the wishes of others, a dangerous and counter-productive lack of selfishness...”
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CREDITS
Produced in collaboration with:
Tom Kemp
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