Off the Charts: Campaigns and Attribution for Android Applications using Google Analytics
Join Andrew Wales as he discusses how to get the most out of attribution and campaign measurement on Android using Google Mobile App Analytics. Links/TOC below.
00:26 Introduction
1:59 Campaigns & Universal Analytics
6:23 Google Play Campaign Measurement (How It Works)
8:41 Implementation
12:58 Testing
17:10 Common Issues
21:44 Resources
Campaign Measurement Developer Guide:
Google Play URL Builder:
Testing Guide:
00:26 Introduction
1:59 Campaigns & Universal Analytics
6:23 Google Play Campaign Measurement (How It Works)
8:41 Implementation
12:58 Testing
17:10 Common Issues
21:44 Resources
Campaign Measurement Developer Guide:
Google Play URL Builder:
Testing Guide:
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