root access: Data driven Entrepreneurship, by Bridgette Beam

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Bridgette Beam from the Google for Entrepreneurs team talks about data and business. What key performance indicators should business owners watch? What tools can they use to gain valuable insights ? How can they quickly and quantitatively validate their ideas ?
This talk was recorded in Paris during the "Paris Startup Café" event which was part of the Google for Entrepreneurs Week 2013.
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