Google I/O 2014 - Design principles for a better mobile web

Video Channel
Please help us to find bad videos. Broken or unappropriated video content?
Speaker(s):
Jennifer Gove
Description:
Many websites still provide a poor experience on mobile, and so we wanted to develop an in-depth understanding of what differentiates a great and an inferior mobile experience. Our work has resulted in the development of a set of user experience principles for mobile website design. The principles illustrate how to create experiences that support conversion on mobile, whether that be for a purchase, a quote or a lead. The principles have been developed out of a study that Google User Experience Research conducted in partnership with AnswerLab - a user research consultancy. We studied 100 sites with diversity across size and vertical, and held 119 in-person, one-hour usability sessions with Android and iOS smartphone users. We instructed participants to perform key conversion-focused tasks, such as purchasing an item, booking a reservation, or researching plans or prices. This presentation will illustrate key principles for designing a better mobile web.
Watch all Google I/O 2014 videos at: g.co/io14videos
Fpvracer.lt is not the owner of this text/video/image/photo content, the real source of content is Youtube.com and user declared in this page publication as Youtube.com user, if you have any question about video removal, what was shared by open community, please contact Youtube.com directly or report bad/not working video links directly to video owner on Youtube.com. Removed video from Youtube.com will also be removed from here.